Yes, I frequently shop for skincare and clothing, including brands like Nike. Because I’m an active consumer in these categories, I understand what catches attention, builds trust, and influences purchasing decisions, especially on social media.

I start by understanding the brand’s goal and target audience, then shape the content around that intention. I focus on strong hooks to stop the scroll, clear messaging, and relatable storytelling so the content feels natural instead of forced. When the hook is right and the value is clear, engagement follows organically.

I enjoy creating content with a strong hook + demo structure, especially when I can use funny skits to grab attention first and then smoothly show the product in action. I like experimenting with different hooks, humor, and pacing to keep retention high, then delivering a clear, satisfying demo that actually makes the value click for viewers.