One of the first strategies I use is to warm up the account by engaging with relevant content, following similar accounts, and interacting daily so TikTok knows who to push my content to. Then, I focus on creating strong hooks in the first 3 seconds so viewers don’t scroll away. I also make sure to stay updated with trending sounds, formats, and cultural moments, adapting them to fit the brand voice while keeping content authentic and relatable.

To create engaging TikTok content for Readmio, I would focus on combining storytelling with relatability. Since the app is designed for parents and kids, I’d make short, fun, and emotionally appealing videos that show how the app turns everyday moments into magical storytelling experiences. For example, I could create skits showing a parent struggling with bedtime stories before discovering Readmio, then contrasting it with how easy and exciting bedtime becomes with the app. I’d also use trending sounds, transitions, and relatable hooks like “When bedtime turns into storytime magic ✨” to catch attention.

Additionally, I’d highlight the app’s unique features, like language learning or interactive storytelling, through quick demos, but in a way that feels entertaining rather than like an ad. User-generated-style content, such as reactions, storytelling challenges, or “POV: your kid asks for one more story” moments, would also help the content feel authentic and viral-ready.

I believe Instagram and TikTok work best for beauty and wellness products. Instagram is perfect for building an aesthetic brand identity, showcasing high-quality visuals, and creating a sense of lifestyle around the products. Meanwhile, TikTok is powerful for driving virality and relatability, short, authentic videos like tutorials, before-and-after transformations, or daily routines can quickly catch attention and build trust. Together, these platforms balance aspirational content with authentic storytelling, which is key in the beauty and wellness space.