Ionian i.d.
Start-Up Content Creator | Social Media | Graphic Design
Name your favorite piece of jewelry or brand. A piece you own or a piece you would love to own! 1...2...3...go!
My favorite piece of jewelry is earrings. I love accessorizing with simple pieces that add to my overall fit. A pretty popular brand that I have been noticing around is OHTNYC as it has started to make a name for itself as an essential piece for k-pop fashion.
Ionian i.d.
Start-Up Content Creator | Social Media | Graphic Design
What brand's social media presence do you resonate with the most, and why?
I think that Airbnb's social media presence is quite interesting as it is built around the idea of "belonging". The brand promotes the idea of travel as a way to connect with new people and experiences and their socials not only feature stunning travel photos, but also stories from guests and hosts all around the world.
A more beauty focused brand who's social media presence I also resonate with is Glossier's. Their socials are built around a minimalist, "no-makeup" makeup aesthetic that is found to be popular among it's millennial and Gen Z fans and customers. The brand has over 2.7M followers on Instagram and also often features user-generated content.
hanni
hanni x sephora campus team
which beauty brands are killing it and why?
Glossier is currently killing it and a big contributor to this is their social media presence. Glossier's minimalist, "no-makeup" makeup concept and aesthetic is especially popular amongst it's Gen Z consumers. With over 2.7 million followers on Instagram and over 500k followers on Tiktok, it's clear that the brand has amazing social media presence and brand loyalty. Throughout just this week, I have personally seen over 10 videos on Tiktok regarding Glossier's recent launch of their Glossier You Rollerball fragrance.