Yes, I thrive in a startup environment because it allows for adaptability, creative problem solving, and hands-on experience across multiple areas. I enjoy the fast paced nature where pivots are necessary, and I’m comfortable adjusting strategies based on real-time insights. My experience in influencer marketing and social media has taught me how to test, learn, and refine approaches quickly. I’m also drawn to the opportunity to build a brand’s story from the ground up, shaping its voice and community engagement in an impactful way. The dynamic nature of startups excites me, as it challenges me to think strategically while remaining flexible.

One successful social media marketing campaign I worked on was for CeraVe, where I assisted in influencer research and outreach for a gifting campaign. My role involved identifying relevant influencers, managing outreach, and tracking engagement to ensure successful seeding. Through targeted influencer partnerships, we increased brand awareness and generated authentic user-generated content that resonated with skincare enthusiasts. Similarly, at Mixsoon, I executed influencer seeding by sourcing and negotiating with content creators, leading to increased brand mentions and engagement. Both experiences reinforced the power of strategic influencer partnerships in driving organic social growth.

I prioritize authenticity, short-form video content, and community-driven engagement. I analyze trends across TikTok &, Instagram, leveraging viral moments while ensuring the brand’s messaging remains organic. I also collaborate with influencers and creators who align with Gen-Z values—such as transparency, inclusivity, and sustainability—to build trust. Interactive content like polls, Q&As, and UGC campaigns further encourage engagement and brand loyalty. By consistently tracking performance metrics and social listening, I refine strategies to align with evolving Gen-Z preferences.