The best platforms for promoting video content are TikTok, Instagram Reels and Youtube shorts. These are all short-form content videos that would most likely use the CapCut app. I would also further consider LinkedIn for professional or educational videos, since it reaches new audiences that value these practical tools that could support their educational and professional needs.

I would put a stronger focus on small businesses. While many creators already use Capcut and other similar video tool apps, small businesses often are either completely unaware of the app itself or unaware of the advantages the app can bring to their business. To increase this engagement, I would build campaigns that highlight how the app can make professional-looking videos quickly and affordable for things like promotions, product demos or customer testimonials. I would also focus on furthering engagement for educational purposes. This could include tutorials, quick tips and templates for different industries, including resources for teachers and students who want to utilize the app to create videos for projects and presentations. By shifting the app's positioning further from social media influencers and creators and towards everyday uses, such as academic projects, professional presentations and small business marketing, the audience could be expanded significantly. This would make the app more accessible and practical, broadening the demographic and engagement beyond its current reach.

During my time as a marketing assistant, I led a social media campaign to promote a nearby wellness group. The goal was to increase awareness and drive sign-ups. I created a content calendar that combined short educational videos, client success stories, and interactive polls. I also made sure the visuals and language reflected diverse audiences so more people could see themselves in the content.As a result, engagement increased significantly: our average post reach grew by 45%, video views doubled, and we saw a 30% increase in followers during the campaign. Most importantly, program sign-ups increased by 20%, showing the campaign directly supported organizational goals.”