Yes, I have hands-on experience with TikTok content creation and have seen measurable success. I recently started a Boston food TikTok account that grew to over 60,000 likes in just two months, with all but 3 videos surpassing 10,000 views. I focus on trend-driven, short-form content that leverages TikTok’s algorithm while staying authentic to the audience. I also use editing, captions, and audio strategically to boost engagement. This experience has taught me not only how to create content that performs well, but also how to analyze engagement patterns and adjust quickly to keep building momentum.

As a Student Ambassador for Yerba Madre, I helped run on-campus activations like product drops, club collaborations, and finals week giveaways-- creating student-facing events that introduced the brand in fun, interactive ways. I also organized and promoted cultural events as Media Chair for the Korean Student Association, where our social media campaigns and on-site activations boosted attendance by 35% and led to our largest culture show turnout of 200+ attendees. In both roles, I blended in-person engagement with digital promotion, which taught me how to draw a crowd, keep energy high, and translate live experiences into lasting brand impressions.

I’d engage the crowd by combining high energy and interactivity — handing out flyers, sparking small conversations, and making the experience feel fun rather than transactional. I’d use quick activities like trivia or QR code giveaways to draw people in, and encourage them to share the moment on social media with a branded hashtag. Since I’ve built a Boston food TikTok to over 60K likes in just two months, I know how to capture authentic reactions on video and turn them into engaging short-form content. My goal would be to make sure everyone with a clear, memorable reason to use Uber Eats.