I am vice president of the Advertising Club and am well connected with other student org leaders.

I love interview-style content because it’s always entertaining to see the different personalities on campus. For example, I would create a series called “Passed the Coconut!” where a coconut—real, plush, or even just a can of Vita Coco is “passed” from person to person. Whoever has the coconut answers a fun question and then passes it along. I would use my personality to engage students while highlighting the product. Questions could include: “If coconuts could text, what emoji would they send you?” or “If you could only communicate in coconut sounds for a day, how would you say ‘hello’?” or “What’s your go-to excuse for being late to class?” All while naturally keeping the coconut water visible on camera. Each video could close with students taking a sip of the product and a fun “Pass the Coconut!” sign-off popping up on screen.

-I would post conversational content with raw questions such as "How dod I