The first thing I would do is set up a stand on campus advertising the Aquaphor products so it is accessible to my college community. To spread the word, I would put up signs around campus directing students to my stand, as well as post on my social media to spread the word. I'd give others the ability to repost so that it would spread to more people. I would arrange the stand in a pleasing way to attract students' attention, like put the products in pretty bags as well as a big bright sign.

When I reviewing a product I always look to see how relevant it would be in my daily life and how accessible it is to the general public, in terms of availability, price, etc.

I'd ensure to physically display tasks and little things to remind them that they need to get done. I'm thinking along the lines of countdown animations or personalized checklists. I would customize it to whatever would make members be more eager to complete a task.