I stay creative and on trend by keeping up with what’s happening on platforms like TikTok and Instagram—whether it’s trending sounds, editing styles, or viral skincare hacks. I use those trends as inspiration but always add my own twist so the content feels authentic to me and my audience. I also get ideas from engaging with beauty communities online, watching what’s resonating with other creators, and paying attention to seasonal themes or product launches. At the same time, I make sure my content stays true to my aesthetic and focuses on value, whether that’s education, entertainment, or inspiration.

I’ve had the pleasure of collaborating with several beauty and wellness brands, including The Ordinary (via Spark Ads), Mediheal, Mixsoon, and New Chapter. Most of my work has been within skincare and wellness, which aligns closely with TonyMoly’s values. I’m also working on a fun collab featuring my dog for a probiotics campaign, showing my ability to create unique and engaging content. In addition, I’m currently an affiliate for Lewkin Beauty, Living in Light, and Dr. Brandt. Through these experiences, I’ve learned how to authentically connect with audiences, highlight product benefits, and create content that feels both relatable and impactful.

https://www.tiktok.com/@angeliquealexus