Andy
I am a visual thinker passionate about creating impactful brand identities and engaging graphics. I am seeking a role where I can combine my artistic eye with strategic thinking to elevate visual cont
About Me
Abuja, Nigeria
Skills
Interests
Brands I Follow
Interview Questions
Smash Kitchen
Social Media Marketing Intern
Show us a creator smash Kitchen should collaborate with and explain why?
I would recommend Smash Kitchen collaborate with Sam Way (@samway).
Why he is a perfect match:
Aesthetic Alignment: Sam’s content is known for its high-production value, rhythmic editing, and focus on 'the crunch' and 'the drizzle.' This perfectly mirrors Smash Kitchen’s mission to transform everyday meals into memorable, cinematic moments.
High Save & Share Value: Sam focuses on elevated pantry staples and 'better-than-takeout' recipes. Since Smash Kitchen produces premium condiments and staples, his audience—who are already looking for ways to upgrade their home cooking—is the exact demographic ready to purchase.
Integrity and Trust: Sam has built a reputation for self-taught excellence and honest cooking. His 'connection' with his audience is deep; they trust his taste.
A collaboration where he uses a Smash Kitchen condiment to 'finish' a dish would feel like a genuine recommendation rather than a forced ad.
Smash Kitchen
Social Media Marketing Intern
What is your approach to engaging creators through direct messages?
My approach to creator outreach is centered on the 'Connection-First' framework. I treat influencers as creative partners, not just distribution channels. I will share my 3-step process later.
Smash Kitchen
Social Media Marketing Intern
How would you show up as Smash Kitchen in the comments? give 2-3 examples.
To show up as Smash Kitchen, I would blend witty personality with genuine appreciation for the community. My goal is to make the brand feel like a person you actually want to hang out with.
Example 1: Engaging with a Food Creator
User post:
A creator makes a messy, delicious-looking burger using a Smash Kitchen condiment.
Me commenting:
This is the definition of a memorable moment. That drizzle is a work of art—consider our kitchen officially impressed. Tag us when you go for round two!
Example 2: Responding to a Customer Question.
User comment:
Is this condiment spicy or just flavorful?
Me commenting:
It’s a "flavor-first" situation! We believe in integrity in every bite, so we dialed up the spices to give you a kick that complements the food without taking it over. Let us know what you think when you try it!
Example 3: Handling a General Brand Mention
User comment:
Just bought the whole set, can't wait!
Me commenting:
Welcome to the family! We’re all about transforming everyday meals into something special—can’t wait to see what you smash together first. Keep us posted!