Interview Questions
Super Coffee
Miami Field Marketing Lead
Please share one idea to activate Super Coffee on your campus.
Event Setup: Set up a booth or table in a high-traffic area on campus, such as near the cafeteria or student union.
Free Super Coffee Samples: Offer free samples of various Super Coffee flavors to students passing by. Ensure you have a variety of flavors available for them to try.
Informative Signage: Display simple and eye-catching signs that highlight the benefits of Super Coffee, such as natural ingredients, reduced sugar, and increased energy.
Engage with Students: Encourage students to stop by the booth by engaging them in conversation. Ask if they've tried Super Coffee before and share some quick facts about the brand and its products.
Brand Ambassadors: Recruit enthusiastic student brand ambassadors to help run the booth. They can share their personal experiences with Super Coffee and answer any questions students may have.
Social Media Promotion: Encourage students to take pictures with their Super Coffee samples and share them on social media using a designated event hashtag. Offer a small incentive, like a chance to win Super Coffee merchandise, for those who participate.
Follow-up Promotion: Provide students with discount coupons or promotional codes to use when purchasing Super Coffee online or at local stores. This incentivizes them to try Super Coffee again and potentially become regular consumers.