Interview Questions
Vidovo
Content Marketing Intern (Copywriter)

Can you provide an example of a successful case study you've created in the past?
For Manjares, I created a case study to showcase the success of our launch campaign. The case study highlighted how we leveraged local influencers and community engagement to drive excitement without spending on ads. We tracked key metrics like social media engagement, foot traffic on opening day, and customer feedback. The result was a high turnout and a strong social media following within the first week. The case study illustrated how strategic organic content can lead to brand growth and local recognition, even without a paid ad budget.4o mini
Vidovo
Content Marketing Intern (Copywriter)

How do you approach researching and selecting blog topics that resonate with a target audience?
To research and select blog topics that resonate with the target audience, I start by understanding their interests, pain points, and goals through social media interactions, customer feedback, and keyword research. I also look at trending topics within the industry and competitor blogs to identify gaps. I prioritize creating content that provides value, such as answering common questions, offering solutions, or showcasing relevant tips. Using tools like Google Trends and social listening platforms helps refine the topics and ensure they align with what the audience is actively searching for.
The DTC Operator
Organic Social Media Strategist

Can you give an example of a successful organic social media campaign you've led?
For Manjares, we ran a completely organic social media campaign for our launch. We partnered with local influencers and well-known figures to build excitement, having them share countdown videos on their accounts leading up to the opening day. Additionally, we encouraged followers to share their own memories of traditional Nicaraguan sweets and tag friends. The campaign went viral locally, with the community rallying behind us, and we had an amazing turnout on launch day without spending a penny on ads. The campaign drove huge engagement and helped establish a strong brand presence.