Interview Questions
SureThingCo
Content Creator for Viral Lashes Brand

How do you approach creating content that turns followers into fans?
Creating content can be a controversial thing for some people. Some see it as a job and some see it as something they truly enjoy. What turns these followers into fans is being transparent and relating to them. Not looking down on them as if they are below you but being eye level to them and engagement. It is easy to be a fan of someone when you truly know who they are instead of what they mask on social media.
SureThingCo
Content Creator for Viral Lashes Brand

What social media platform do you find most effective for a viral beauty campaign and why?
I would say the most effective social media platform for a viral beauty campaign is tiktok. Most people just get on there to scroll but most importantly those viewers always find something that interests them. Such as product that work, they want to see the before and afters. They want to learn how this product or that product will work for them. The viewers want to see results and proof of these said products doing their job. Which is why TikTok would be the most effective social media platform.


