For ByteWave, the most effective platforms for brand engagement are TikTok, Instagram, and YouTube because they prioritize short-form video and visual impact, which is exactly what a video editing app needs to stand out. TikTok is especially powerful for reaching new audiences quickly, making it ideal for showcasing eye-catching comparisons like ultra-smooth 0.1x slow motion versus other apps. Instagram Reels helps reinforce brand identity and aesthetic while still reaching a broad audience, and YouTube (through Shorts and longer videos) adds credibility by allowing deeper demonstrations and tutorials. Together, these platforms create a strong mix of viral potential, consistent engagement, and long-term brand building.

’m interested in becoming a Clio Snacks Lead Ambassador because I love connecting with people on campus and sharing products I genuinely enjoy. I’m passionate about health, wellness, and creating fun, authentic content, and this role combines all of that with hands-on marketing experience. I’m excited about helping make Clio Snacks a part of student life, hosting events, and using my experience with social media, sorority involvement, and brand ambassadorships to build buzz and engage my peers in a way that feels fun and authentic.

I’m involved in several organizations on campus. I’m part of my sorority, which helps me build community and leadership skills. I also serve on the social media and marketing team for the Surgical Healthcare Society, creating content and promoting events, and I’m a brand ambassador for Strike magazine, the largest student-run publication, where I help showcase student voices and creative projects. These roles let me combine my creative skills with real-world experience while connecting with peers across campus.