I engage my audience authentically on TikTok by creating content that feels real, relatable, and rooted in my actual lifestyle. I show the behind-the-scenes moments—both the cute and the chaotic—so viewers feel like they’re part of my world. I use humor, trending sounds, and honest reactions rather than overly scripted videos, which helps my followers trust my recommendations. I also interact consistently through comments, Q&As, and duets to build a sense of community. Overall, I focus on being myself, sharing experiences I genuinely connect with, and creating content that people feel seen by—not sold to.

I would bring a mix of humor, authenticity, and trend-driven creativity to produce TikToks that genuinely resonate with young drinkers. My content would blend relatable “morning after” POV skits, aesthetic ingredient breakdowns, and fun night-out mini vlogs that naturally integrate Toast! into real college life—especially through my sorority involvement and experience creating social, lifestyle-focused content. I’d use trending audios, quick transitions, and storytelling to highlight the difference Toast! makes, from pregame routines to recovery kits. I also love creating engaging challenges like a “Toast Test” with friends to encourage UGC and make the brand feel community-driven. Overall, I’d focus on content that feels real, entertaining, and shareable while still delivering the product’s science-backed benefits.

I love LANEIGE because it’s one of the few skincare brands that consistently gives me visible results while still feeling luxurious and fun to use. Their formulas are super hydrating without being heavy, and everything—from the Lip Sleeping Mask to the Water Bank line—makes my skin feel calm, glowy, and healthy. As a busy college student involved in sorority life, I’m always running between classes, events, and studying, so having products that actually work and keep my skin looking refreshed is a lifesaver. LANEIGE also has that perfect balance of aesthetic packaging and science-backed skincare, which really aligns with my biochemistry background—I love knowing why something works on my skin. Overall, LANEIGE is a brand that makes skincare feel simple, effective, and genuinely enjoyable, and that’s why I always reach for it.