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Andrew

IMC Plan Development: Created an integrated marketing communication (IMC) plan to enhance brand recognition and ensure cohesive messaging across media channels, including defined KPIs and strategies for target audience engagement.
Brand Creation and Promotion: Developed a new brand concept, including positioning strategies, target market identification, and promotional materials, such as posters and videos, to showcase the brand’s unique value proposition.
Social Media Analysis: Conducted an influencer engagement analysis to assess audience trends and evaluate the impact of communication strategies on brand partnerships.

This user is active on IG & TikTok, features 2+ portfolio pieces, and has recent cross-platform content.

This user has an attached resume and linked LinkedIn profile.

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Monash University

Monash university

Marketing Science

Class of 01/2025

Melbourne VIC, Australia

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