When engaging a new audience, I focus on strong hooks, relatable storytelling, and trends that naturally fit the content. I test different formats, pay attention to what drives watch time and engagement, and double down on what performs best. I also actively reply to comments and build community so new viewers feel connected and want to stay.

I’d approach viral growth videos by focusing on content that feels real, emotional, and relatable rather than overly promotional. For Notable, I’d tap into moments people genuinely connect with like overthinking at night, wanting clarity, processing emotions, or trying to improve themselves and turn those into short, storydriven videos with strong hooks in the first few seconds. I’d show real use of the app through POVs, mini storytelling, challenges (like journaling for 7 days), and honest before-and-after moments that make viewers feel understood. I’d also experiment with trends, test multiple formats, and double down on what performs best based on watch time and engagement, to make Notable feel like a meaningful habit people emotionally connect with, not just another journaling app.

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