I highlight product features by filming aesthetic, close up/packaging shots, and how the product fits into my routine. I also use clear before and after clips to visually show results. Because my videos are usually fast paced visuals, I can weave the product into the story so it feels natural without being distracting!

My content is centered around diml videos as a 4th year optometry student, so everything I share comes from a genuine part of my routine. Because of that, any product I use naturally becomes part of that storyline rather than feeling like an ad. I also consistently get comments and questions about my signature blowouts and the products I use on my hair. Even though hair content isn’t my main niche, I love posting about it because it feels organic and tied to my real life while forcing onto my audience!

A college holiday moment I’m excited for is finally wrapping up my studying and getting a chance to (finally) unwind after a long semester. Once I'm home for the holidays, I love being able to enjoy quality time with my friends and family! Everything feels more fun and celebratory when you know the hard work is done!