I believe I am the perfect fit for PopSips because of my blend of marketing expertise, hands-on brand ambassador experience, and passion for lifestyle, fashion, and beauty branding. At Florida State, I actively lead PR initiatives for Alpha Kappa Psi, overseeing event promotion and external communications for a 200+ member business fraternity, which has taught me how to capture attention and engage audiences effectively. As part of Strike Magazine’s marketing and social media teams, I collaborate on creative campaigns that connect with students and expand brand reach, giving me firsthand experience in digital media and community engagement. Beyond campus organizations, I’ve represented brands like Clinique at on-campus activations, where I promoted products, shared brand messaging, and built authentic connections with consumers. That experience, combined with my sales exposure at Cheney Brothers and my customer-facing role at Madison Social, has strengthened my ability to communicate authentically, adapt to different audiences, and create positive brand experiences. PopSips’ energy and innovation align perfectly with my career goals at the intersection of fashion, beauty, and lifestyle marketing. With my creativity, drive, and proven record of building awareness and engagement, I am confident in my ability to bring value to the PopSips team while connecting the brand with diverse audiences in impactful and memorable ways.

Yes, I’m very comfortable filming and sharing authentic reactions in-store. From my past experiences as a brand ambassador and marketing team member for Strike Magazine, I’ve learned how important it is to be genuine and relatable when engaging with consumers. I enjoy creating content that feels natural and unscripted because it helps build trust and makes the audience feel like they’re experiencing the product right alongside me. I’m confident in my ability to showcase authentic reactions that highlight both my personality and the brand’s message in an engaging way.

I’ve had experience creating TikTok content that resonated beyond my immediate network. One of my videos went viral, gaining significant traction and reach, while several others have performed well by engaging viewers outside of just my follower base. Through this, I’ve learned how to identify trends, use sound and visuals strategically, and craft content that sparks interaction. Even with just one viral hit, these experiences have shown me how to capture attention and create content that connects with a broader audience.