Yes, I do! I’ve created TikTok content that’s gained strong engagement, and one of my videos even went viral. That experience showed me what makes people stop scrolling — from the hook to the timing to the lo-fi, authentic style that resonates with Gen Z. I’ve learned how to jump on trends quickly while still keeping the content aligned with a brand’s voice, and I’d love to bring that same energy and creativity to PopSips.

When it comes to creating effective hooks, I know how to tailor content for every stage of the funnel. At the top, it’s all about stopping the scroll and sparking curiosity — lines like “Spiked. Prebiotic. Soda. Yes, all three in one can 👀” instantly grab attention and set the tone for what PopSips is all about. Moving into the middle, I focus on educating while keeping the vibe fun and relatable — think “Why choose between fun and gut health when you can have both?” or “The prebiotic soda you actually want to drink at the party.” Finally, at the bottom, it’s about making it easy for people to picture PopSips in their fridge and click “buy” — with hooks like “Your fridge called — it wants PopSips stocked ASAP 🚚💨” or “One sip and you’ll get why people are switching.” I approach each stage with a mix of creativity and strategy so the brand feels authentic, culture-driven, and impossible to scroll past.

Yes, I do. When I think of ideas, I feel motivated to act on them right away and ‘get the shot’ because I don’t want to lose the creative momentum. Acting quickly helps me capture authentic moments and ensures my ideas don’t just stay as thoughts but turn into real content.