I am not in a sorority. I am in a fraternity, Pi Sigma Epsilon.

One of the most successful events I organized in a college setting was a product activation with Gorgie, where I helped promote their brand by providing drinks at parties and hosting giveaways at various student events. As a Brand Ambassador, I worked closely with campus organizations, including sororities and fraternities, to integrate Gorgie into their social events. I supplied Gorgie drinks at their parties, which introduced students to the brand in a fun and engaging way. Additionally, I hosted giveaway events at these gatherings, offering exclusive discounts and samples. By leveraging my relationships with student groups like Pi Sigma Epsilon and UCR Asian Based Group, I ensured the events had strong attendance and great engagement. These efforts helped generate 4.23% engagement and brand awareness among a population of 26,000+ students. I also encouraged students to share their experiences on social media, further amplifying the brand's visibility. These activations were highly successful, helping to increase brand awareness and create a positive association with Gorgie among students.

Building rapport with sorority members starts with understanding their values and needs. In my role as the Director of Student Life Relations for ASUCR, I developed strong relationships with sororities like Delta Gamma, Alpha Chi Omega, and Sigma Omicron Pi, which gives me a solid foundation to connect with their members. I would offer the members free samples and organize a wellness event because I’m genuinely invested in enhancing their experience. By hosting collaborative events like a “Skincare 101” session or product sampling, I would create an educational and engaging atmosphere that ties into their lifestyle. Consistency is key, so I’d follow up regularly to gather feedback and offer support for future initiatives. I would also leverage social media, encouraging members to share their experiences with Dune Suncare, which promotes the brand organically. Through authentic engagement, building on my existing relationships, and offering long-term value, I would foster trust and enthusiasm for Dune Suncare among sorority members.