1)authencity: show consumers how unique their product is and to embrace how imperfect it may be. Promote content that can feel relatable to the customer 2)engaging storytelling: using media platforms like Instagram stories can showcase behind-the-scenes content as well as keep up with latest trends to keep viewers in company culture, which makes a connection between the brand and customer. 3) interactive campaigns: posting polls or Q&A and challenges can create collaboration between the users and brand by actively involving their audience. This can generate excite or hype for the audience. 4)visual aesthetic: if the company can create stories or content that is aesthetically appealing to the audience, I’m sure the people will consistently tune in to daily/weekly uploads. However, while creating unique, smooth backgrounds and minimalist designs/content. This style can perfectly align with the visual style that makes the company standout, giving a recognisable Internet pressence.