During my time running a lip gloss business, I gained valuable experience collaborating with influencers to build brand awareness and drive engagement. I identified influencers whose personal brands aligned with my target audience, focusing on those with authentic engagement and a genuine connection to their followers. I reached out to them with personalized messages, highlighting how our collaboration could benefit both parties.These partnerships involved sending product samples for honest reviews and co-creating content that showcased the lip glosses in a natural, relatable way. I worked closely with influencers to ensure the content reflected the brand’s playful, vibrant aesthetic while allowing them creative freedom to maintain authenticity. These collaborations significantly boosted brand visibility, increased social media engagement, and drove sales. Through this experience, I developed skills in influencer outreach, relationship management, and leveraging social media to create impactful brand partnerships.

To create engaging social media content for a brand like Candier, I would focus on blending humor, relatability, and vibrant visuals to capture the brand’s playful and bold personality. The content would reflect Candier’s cheeky tone, using witty captions and memes that resonate with everyday experiences, such as work stress or self-care moments. Product spotlights would showcase the unique names and scents of Candier’s candles through eye-catching photography and playful copy. Interactive content, like polls, quizzes, and caption challenges, would encourage audience participation, while leveraging trending memes, pop culture references, and viral sounds would keep the content fresh and relevant. Visually, I would maintain Candier’s bright, colorful aesthetic with bold typography, GIFs, and short-form videos to create a dynamic and cohesive feed. By prioritizing humor, authenticity, and audience engagement, Candier’s social media presence would feel like a conversation with a sassy, relatable friend, fostering a loyal and engaged community.