One idea is a “Target find you need to know about” style video where I start with the hook, “Target just dropped a new protein candy and I had to check it out.” The video would capture a natural shopping moment of finding Hormbles Chormbles on the shelf, picking up the product, and highlighting key details like the 10g of protein and 0g sugar before adding it to my cart and showing a quick checkout clip. Another idea is a “Healthy candy??” concept that plays on curiosity with the hook, “I’m sorry… healthy chocolate candy at Target?” The content would show the moment of spotting the product in the candy aisle, picking it up to show the packaging, doing a quick close-up of the nutrition label, and then adding it to my cart as a fun new snack find.

I’ve heard of Hume and really like the brand’s focus on clean, plant-based personal care and probiotic-powered formulas. It’s great to see deodorants that work with your skin rather than relying on harsh ingredients. I’d love to work with Hume because I enjoy creating authentic lifestyle content that shows how products fit naturally into everyday routines. I also like that this campaign includes the in-store Target experience, which makes the content feel more real and relatable

One content idea is a “Rating the Scents” style video where I show the three Hume deodorants I purchased at Target, smell each one, and give a quick rating out of 10 while describing the scent. This format is short, engaging, and works well on TikTok because viewers enjoy quick reviews that help them decide which scent they might like. Another idea is a “My Morning Routine” style video where I naturally incorporate the deodorant into my getting-ready routine. The video would show clips of me getting ready, applying the deodorant, and close-up shots of the packaging, with simple text overlays highlighting key features like aluminum-free and probiotic-powered ingredients. This makes the product feel like part of a real everyday routine rather than a traditional ad. For Instagram Stories, I would capture a few quick moments such as finding the deodorant at Target, sharing a poll asking followers which scent they would try, and a short clip demonstrating the product. This helps create a natural shopping and discovery experience while encouraging audience interaction.