Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
I adjust the content to better suit the results. If one approach works the best, I switch to that; if another one doesn’t, I take it as a sign to pivot.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
Reading the script beforehand is extremely important. If it sounds like the creator is reading it for the first time in the video, it feels disingenuous. It’s also important to inflect to match the tone.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
A method I’ve seen used often with vital TikToks is shock value. You say something surprising at the very beginning—something that pertains to the target audience—and then lead them into the “down-to-earth” material.


