I’m well prepared to host engaging activities, as I have previous experience with tabling events on and off campus. I would approach student outreach by engaging with my classmates while promoting ColourPop and building brand awareness. Throughout the semester, in addition to regular tabling events, I would organize fun activities with giveaways to encourage student engagement. Another idea would be partnering with an organization such as Women in Business, which has collaborated with brands in the past, to give out swag bags and showcase new products. From my previous ambassador experience, I have learned effective ways to build a positive brand image, drive engagement, and increase visibility within the student community. I have found that one of the most strategic ways to promote a brand on campus is through a combination of on-campus tabling and interactive experiences. For example, I could host a beauty pop-up shop around campus or, during exams, offer a self-care stop where students can receive a self-care bag or participate in a makeup challenge and keep the products. Music would be playing to create a fun and inviting upbeat atmosphere while increasing excitement around ColourPop.

As a marketing college student at Texas Tech University, I create content that is authentic and relatable to my audience. An essential part of engaging with viewers is building genuine connections by offering what they ask for, responding to their comments, and listening to their needs. I promote products across my social media platforms using TikTok, Instagram carousels, stories, and reels. I would promote ColourPop products through GRWM videos, unboxings, creative makeup looks, small giveaways, and by sharing with my audience why I love ColourPop and why they should too—especially highlighting its affordability and the many great qualities the brand offers. I enjoy creating engaging, high-quality videos that my audience will genuinely enjoy. I consider myself organized, creative, and dedicated, and I am willing to work hard to be an outstanding ColourPop brand ambassador. 

I love ColourPop because it aligns with my belief in self-love and empowerment. I strive to be an uplifting role model for women who may struggle with insecurity, and I see makeup as a tool to embrace and celebrate one’s unique beauty rather than hide imperfections. ColourPop inspires this mindset with its vibrant, creative products that encourage stepping out of your comfort zone. As a college student, I also appreciate that ColourPop offers high-quality, affordable, and cruelty-free products, making it easy for everyone to express themselves confidently.