I used to work for a gym and would sell memberships both over the phone and in person! I learned a lot about the importance of connecting with people and solving a problem for them. If you can connect with them on a personal level, find something that relates to them, and follow through with proving why this thing could benefit them, then you build loyal customer relationships.

I get inspiration from everywhere! I love seeing what’s trending but also what smaller creators are doing with their platforms. I also love Pinterest! I think these two things can spark a lot of fun ideas without the need for copying but inspiring unique creative concepts with what is in trend/currently working. My video creation process is usually to figure out what I want out of the video (promote something, educate someone, connect with an audience) then figure out a unique and creative way to execute that. From there, I usually plan out the tiktok in a separate document (each separate shot usually so it’s easier to film), then film when it’s peak lighting in the sun, then decide on best posting times and have it up at a good day that complements my overall feed.

One of my top performing TikTok’s was a simple haul, I’ve done many before but this one brought in 162.5k views and 38k likes. It was aesthetic and had really good lighting, but most importantly called out something relatable and caught people’s attention due to the caption. I compared the brand I was promoting to another popular one and said this was better - there were many comments asking why or debating and I would answer them back explaining why I loved the brand. I think this engagement and sparking discussion made it successful