1: Telling stories about the impact Fahlo has on the environment and the nonprofit partners they support, as well as the impact of wildlife conservation efforts

2: A series where the audience follows along with me on an animal's journey with the tracking bracelets. They are able to see in real time what it's like when you purchase a bracelet, and learn the story behind a real animal and track their life in the wild

3: "Do you love keeping up with Punch the monkey? Did you know you could follow along an animals real day to day journey in the wild?" Relate to current trends, specifically in the world of animals, and create an emotional connection to engage audiences to try the tracking bracelets and be a part of a bigger story. I would also highlight that you can follow their pathways, receive images, learn their story and statistics, and how all of this supports a good cause.

I think there are 2 main aspects that set me apart in content creation, specifically when working with various brands. 1: I understand brand strategy and customer profiles - I believe I can accurately asses a customer for each brand and understand what their aesthetic style, overall needs, and core values align and adjust a businesses branding to fit that, so customers feel connected with the brand and products on another level. 2: I have a lot of experience - I have a wide range of experience working in many different areas of marketing including graphic design, social media, brand strategy, copywriting, photography and more. This enables me to better understand how to connect and sell to people, which is a huge part of content creation. It also enhances my overall skill set when filming and editing content.

With any content strategy, it's most important to understand the audience and what connects to them. I would approach content with a friendly, warm, and knowledgeable presence. Animal lovers are often very fun, friendly, and have big personalities - so the content needs to match that! I would also build emotional connection with an audience through storytelling and try to educate them as much as possible about Fahlo's mission and impact on animals and the environment.