Fast fashion has allowed for mass waste to occur in the textile industry. I believe that in order to counter this massive amount of production, we need to shop secondhand. Shopping for secondhand clothing not only provides the opportunity to showcase your style with unique pieces, but is also within my budget as a college student.

I believe that Margin should be placed in Ulta given that the beauty store has a multitude of benefits that could help the product reach the homes of many new consumers. For one, in a store like Ulta, consumers have the ability to try out the product given that there are testers available. However, the drawback lies in the fact that Ulta attracts a specific consumer base. The alternative benefit of Ulta that supercedes this issue is its presence in Target stores. Target has a vast consumer base, and this product has a large range of appeal given its versatile and easy to use nature that cuts down on time because it reduces the number of steps in a beauty routine. On display in Target, the product catches the attention of teenagers looking to add something new to their skincare routine, busy moms, and anyone else looking to simplify their life by integrating this product into their life.

A creator of opportunities for students to enhance their resumes during their down time from college.