To find quality content creators for Einstein AI, I would take a strategic, multi-step approach to ensure we recruit engaging, creative, and data-driven individuals who can effectively promote Feynman AI and Einstein AI on TikTok.

First, I would define the ideal creator profile based on the brand’s goals. This includes looking for students or influencers who are passionate about education, STEM, and AI, have a strong understanding of TikTok trends, and can produce engaging, high-quality videos that align with our target audience. I would prioritize creators who have experience with user-generated content (UGC) or a history of creating educational, informative, or viral content.

Next, I would leverage multiple recruitment channels to find the right talent. I’d start by searching TikTok directly, using hashtags like #EduTok, #LearnWithMe, and #STEMtok to identify creators already producing educational content. I would also explore platforms like YouTube Shorts and Instagram Reels to find multi-platform creators who might be a good fit. Additionally, I’d tap into university communities by posting in student group forums, Discord servers, and online job boards tailored to content creators, such as Upwork, Fiverr, or platforms like Trend.io and Billo.

Once I’ve identified potential creators, I would reach out with a compelling pitch, highlighting the benefits of working with Einstein AI, including the opportunity to gain experience in content marketing, work with a dynamic team, and contribute to an impactful educational mission. During the selection process, I would ask for sample videos or a short test assignment to evaluate their creativity, ability to follow brand guidelines, and understanding of TikTok trends.

After assembling a team, I would focus on onboarding and mentorship, providing clear brand guidelines, trend-based content strategies, and ongoing feedback. Regular performance tracking using TikTok analytics would help assess engagement, virality, and conversion rates, allowing us to refine strategies and maximize impact.

By combining strategic outreach, clear expectations, and continuous support, I would ensure we build a team of creators who can successfully drive engagement and growth for Feynman AI and Einstein AI.

I’m confident in my ability to manage a team of creators in a fully online environment. While I may not be the loudest person in the room, I thrive in collaborative digital spaces where I can bring out the best in others. My experience leading fundraising campaigns and managing social media strategies has strengthened my ability to coordinate remote teams, ensuring that each creator feels heard, valued, and aligned with a shared vision. I excel at organizing workflows, setting clear expectations, and maintaining engagement through digital communication tools like Slack, Notion, and Trello. I also understand the importance of fostering creativity and motivation in a remote setting by encouraging open communication, providing constructive feedback, and creating a positive, results-driven work culture. My leadership style balances structure with flexibility, allowing creators to work independently while ensuring alignment with overall project goals.

In my fundraising campaign for my student rocketry club, I created engaging video content that played a crucial role in raising nearly $2,500 through GoFundMe and an additional $1,400 from on-campus fundraisers. I focused on storytelling, ensuring each video conveyed the club’s mission, the significance of our work, and the direct impact donations would have. Team members shared personal testimonials, while behind-the-scenes clips of our rocket builds and test preparations helped create excitement and a sense of involvement for potential donors.

To maximize engagement, I tailored videos for different platforms. On Instagram and TikTok, I used short, high-energy clips with trending sounds and captions, while on Facebook and LinkedIn, I posted slightly longer, more detailed videos that included personal stories and clear calls to action. Stories and Reels were particularly effective in maintaining momentum, as I used countdowns, polls, and donation progress updates to keep our audience engaged.

In terms of production, I kept the videos visually appealing by shooting in natural lighting and incorporating quick cuts, captions, and background music to hold attention. I also added on-screen text and clear donation prompts, ensuring that viewers knew exactly how they could support us.

Encouraging team members to share and comment on the videos significantly boosted visibility, and I closely monitored analytics to refine our approach. Testimonial-style videos proved to be the most effective in driving donations, so I prioritized them in the content schedule.

Ultimately, video-driven engagement was a key factor in the success of our campaign, demonstrating my ability to create compelling content that not only resonates with an audience but also drives real-world results.