She/Her
Anandita
I’ve been pursuing a ba.hons in psychology and have been doing internships to get some side money
About Me
Thapar Institute of Engineering & Technology
Class of 2025
Patiala, Punjab, India
Interests
Interview Questions
JOVA
JOVA Creator
Which brand's content is hitting the most to you right now, and why?
It’s definitely Duolingo’s content that is hitting me the most as of now. They’ve been using unhinged memes and gens humour and pop culture references as well it makes the content maybe a bit relatable to watch but mostly entertaining. Their owl isn’t just a logo it makes the brand feel alive and they always react quickly to viral moments which keeps them relevant
JOVA
JOVA Creator
What's a piece of content you've made that performed well, and why do you think it worked?
A piece of content that performed well was a reel I made for my college, showing the peaceful side of campus. I believe it worked because it resonated with the target audience—students who are interested in campus life beyond just academics. It would’ve created an emotional connection, making the students imagine themselves in that environment, which helped drive engagement.
JOVA
JOVA Creator
What's a recent social media trend you've noticed, and how would you apply it to JOVA in a way that feels on-brand?
A recent social media trend I’ve noticed is “nostalgic aesthetics combined with modern storytelling”, where creators mix old-school visuals like Y2K with contemporary narratives. It delves into Gen Z’s love for nostalgia