To boost engagement on Instagram and TikTok, I'd create platform-specific content that’s fun, authentic, and visually engaging. On TikTok, I'd lean into trends, challenges, and behind-the-scenes moments. On Instagram, I'd use Reels, Stories, and interactive tools like polls and Q&As. Collaborating with micro-influencers and sharing user-generated content would help build community on both. I’d also track performance closely to see what’s working and adjust our strategy in real time

To ensure Pipcorn's social media content resonates with a younger audience, I'd focus on creating authentic, visually engaging, and value-driven content that aligns with their interests and values. This includes leveraging short-form video platforms like TikTok and Instagram Reels to share behind-the-scenes content, product hacks, and relatable humor. I'd also incorporate trends thoughtfully and tap into user-generated content to foster community and trust. Since younger consumers value sustainability and transparency, I'd highlight Pipcorn’s unique mission and eco-friendly practices in a fun, non-preachy way. Lastly, I’d continuously track engagement data to refine what resonates best, and evolve our approach accordingly.

I’m comfortable both behind and in front of the camera. I enjoy creating content because it allows me to be creative and connect with others. Whether it’s planning, filming, or editing, I’m confident in my ability to bring ideas to life.