A roommate steals a bite of someone else’s cereal, expecting it to taste like boring breakfast. After eating MAN Cereal, their eyes widen, music swells, and they start doing ridiculous “power moves” (jumping on the couch, flexing, pretending to bench press the table).

The target customer for MAN Cereal is likely health-conscious adults, especially younger men and women who want a nutritious, high-protein or low-sugar breakfast without sacrificing taste. They’re people who value fitness, busy lifestyles, and clean ingredients but still want something convenient and satisfying.

I would create engaging fitness content by keeping it relatable, lighthearted, and authentic while still providing value. I’d use humor based on real fitness experiences—like struggling through leg day, craving snacks after a workout, or joking about rest days—so people instantly relate. Short videos, memes, and funny voiceovers paired with quick workout tips or routines keep the content both entertaining and useful.