@halfbakedharvest

She and her audience are very food-centric, and she can position Smash Kitchen as a pantry essential. Her content drives high engagement and can create a lot of traffic to your instagram.

Right now, your brand is based on real taste, authenticity and cultural relevance, so creators will respond to an opportunity that will link them to these associations. When reaching out, I will highlight the value that their audience would gain using your products. I will reach out to creators that can create a community within the Smash Kitchen universe and make people feel included. There will be a personalised message to every creator I reach out to, depending on the segment.

example: "Hey (name)! From Smash Kitchen we loved your recent (specific post/reel) on (topic). Your audience clearly vibes with bold, flavourful meals, which we think is exactly what Smash Kitchen's (product) would give next recipe with a fun twist. Would you be interested in brainstorming some content ideas with us?"

"Smashing genius, you are truly the best🔥"

"No burger is complete without smash kitchen ketchup"

"Smash products are the main characters in my kitchen. Every time."