To ensure my product photography aligns with a brand's mission and values, I begin by deeply immersing myself in the brand’s story, tone, and visual identity. For Companion Candles, that means understanding not just the aesthetic, but the emotional core—coziness, comfort, and connection. I tailor every shoot to reflect that ethos, using warm tones, natural textures, and intimate setups that evoke the feeling of home and companionship. I also stay in close communication with the brand team to align on creative direction and ensure that every visual feels authentic and intentional. My goal is for every image to not just show the product, but to tell the story behind it.