I often try to say something a bit dramatic to catch their attention if I'm creating a talking video, or I try to create an interesting few seconds of a video (such as walking outside, showing off an outfit, getting in my car, or doing makeup) with an engaging hook.

I could make "Let's go to Target to find this flavor of Skinny Dipped" videos where I drive over and find it in the aisle and show all the available flavors. I could mention how as a nutrition major, nuts are amazing for our health and the thin layer of chocolate and clean ingredients reduces total added sugar and calories. I could also have my roommates do taste tests with me.