I measure success by tracking engagement and impact against the campaign’s goals. This includes metrics like views, likes, comments, shares, and audience growth, as well as how effectively the content drives awareness, participation, or action. I also pay attention to audience feedback and use insights to refine and improve future content.

My approach is to keep content genuine, relatable, and student-focused. I start by understanding what young audiences care about and speak in a tone that feels natural rather than overly promotional. I use real perspectives, clear messaging, and short-form storytelling to highlight opportunities in a way that feels authentic, engaging, and relevant to their everyday experiences.

Yeah, I am I enjoy movies—especially ones with strong storytelling, good dialogue, or clever visuals. I’m into a mix of genres too, from dramas and thrillers to the occasional feel-good or classic film. What about you—any favorites?