I would start by delivering mailers to on-campus housing at Duke, since that’s where I can reach the largest number of students efficiently. Places like Keohane, Crowell, and Hollows have high student traffic, especially in shared lounges and study spaces, making them ideal for distributing postcards and samples. Starting on campus would also help spark word-of-mouth among students who live and study together, creating a natural buzz around MUJI’s giveaway before expanding outreach to spots like Brodhead Center or Perkins Library.

MUJI’s minimalist and thoughtful design philosophy aligns closely with my own content style — clean visuals, calm tones, and an emphasis on everyday simplicity. To reflect MUJI’s brand, I would create warm, natural-looking videos that capture quiet moments of daily student life — such as organizing my desk with MUJI stationery, studying at a sunny café, or packing a care package for midterms.

I would focus on soft lighting, neutral color palettes, and subtle ambient music to match MUJI’s aesthetic. My goal would be to communicate a sense of calm productivity and intentional living, showing how MUJI’s products seamlessly fit into a college student’s lifestyle.

on campus