https://www.tiktok.com/@pearllatte/video/7527071078682873143

https://www.tiktok.com/@pearllatte/video/7484775538062724398

For product relaunches, I focus on storytelling and clarity. I start by highlighting what’s new—such as updated packaging—within the first few seconds, using clean visuals and close-up shots to immediately capture attention. I then incorporate the product naturally into an everyday routine so it feels aspirational yet relatable. I pay close attention to lighting, composition, and pacing to keep the video visually engaging, while making sure the product remains the focal point throughout. My goal is to create content that feels organic but is structured intentionally so it performs well and can be reused across platforms and paid placements.

I have experience creating beauty-focused content that brands have successfully used for paid advertising. I’ve worked with Tree Hut on two separate collaborations, creating short-form beauty and lifestyle videos that were later run as paid advertisements due to strong performance and visual quality. My content emphasizes clean, aesthetic storytelling with an eye for packaging, texture, and everyday routines—elements that translate especially well for fragrance and body care. I’m comfortable producing polished videos and cover images that feel authentic yet elevated, and I understand how to create content that performs both organically and in paid placements.