I would lead sampling efforts by turning them into interactive beauty moments rather than simple handouts. On campus, I’d host pop-up “ColourPop Try Bars” where students can swatch products, get quick shade matches, and take photos or videos for social media. I’d encourage participation through mini giveaways, QR codes linking to ColourPop, and branded hashtags. Off campus, I’d partner with local events, cafes, or community spaces to create mini sampling stations and share real-time content online, extending the reach beyond the physical experience. This approach makes sampling fun, memorable, and highly shareable.

I would engage my audience by creating authentic, easy-to-follow content that shows ColourPop products in real, everyday use as well as fun, creative looks. I focus on short tutorials, honest wear tests, and shade comparisons to highlight quality and versatility. I’d also use interactive features like polls, Q&As, and “get ready with me” content to keep my audience involved and excited, while naturally showcasing ColourPop’s affordability, inclusivity, and trend-driven launches.

What I love about ColourPop is how the brand makes high-quality, trend-forward makeup accessible to everyone. ColourPop constantly stays ahead of beauty trends while still listening to its community, whether that means launching inclusive shade ranges, fun collaborations, or products that feel exciting but wearable. I also admire how ColourPop encourages creativity and self-expression. The brand doesn’t push one definition of beauty. Instead, it celebrates individuality, bold color, and experimentation while still offering everyday staples. On top of that, the price point makes it possible for people to play with makeup without limitations, which truly sets ColourPop apart in the beauty space. Overall, ColourPop feels authentic, innovative, and community-driven, which is why I genuinely love and trust the brand.