Interview Questions
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
To grow Extra’s TikTok presence, I would create trend-aligned, UGC-style content that feels authentic and engaging, using popular sounds, quick storytelling, and behind-the-scenes moments that highlight the brand naturally. I’d post consistently, interact with the community through comments and video replies, and collaborate with micro-creators to expand reach. Success would be measured by follower growth, views, engagement rates, video completion rates, and how often people interact or create content around the brand.
Yesly Water
Graphic Designer for Yesly Water

What design software tools are you most proficient in?
Wix and Canva
Yesly Water
Graphic Designer for Yesly Water

Can you describe your experience with brand-focused graphic design?
I’ve primarily designed websites for creative and personal projects, which has given me strong experience in visual layout, user-focused design, and creating cohesive aesthetics. While these projects weren’t tied to specific brands, I consistently applied brand-minded thinking ensuring consistency in color palettes, typography, and overall style. This experience has prepared me to translate a brand’s identity into clear, appealing, and purposeful designs.

