Interview Questions
Plutus Media
URGENT HIRING: REPOSTERS NEEDED!

Can you walk me through a successful viral marketing campaign you've been a part of?
In 2024, a photo-editing app's AIYearbook Challenge was one of the most popular viral promotions. It enabled users to utilize AI to produce vintage yearbook images, leveraging both nostalgia and customization—two highly effective viral strategies.Influencer Boost: First, celebrities and creators posted their AI yearbook photos, which is why it took off.Anyone might participate and share their own; it's simple and enjoyable.FOMO Factor: People rushed to test it since it was free for a short period of time.Cross-Platform Hype: On Twitter, Instagram, and TikTok, it went viral.Impact: Over 10 million app downloads in a single weekTrending hashtags like #AIYearbook and #ThrowbackAI received billions of views, and brands rushed in to keep the trend going.It was an ideal viral storm because it was relevant, simple to spread, and supported by social evidence.
Plutus Media
URGENT HIRING: REPOSTERS NEEDED!

How do you stay updated on the latest trends in short-form content creation?
I stay current by participating in online groups, following well-known producers, and monitoring popular material on several platforms. I also monitor industry blogs, test out fresh styles, and use analytics and insights to see what's working.
vybe (thevybeapp.com)
Marketing Intern

Are you part of a sorority?
no