Oral contraceptives are a crucial and basic right for bodily autonomy. Although as Gen Z, conversations around reproductive health and rights have become more accepted, there are still barriers that must be crossed. I believe that businesses are only able to truly make a change when they are curious about the conversations happening between everyday people and their target customers. The fact that brands such as Julie are committed to understanding authentic experiences of the generation is truly invaluable. It excites me to be able to contribute to such a cause. Additionally, this opportunity will allow me to see first hand how businesses are able to integrate social listening into improving products and services.