1. What and who is it for? Target audience is very important, what may be a good selling product might not be for me but very useful/compelling to the next person. This is also can be very personal; for instance, did it/would it solve my problems, if not could I see it solving someone else's problems. 2. Would I get it again/Would I recommend it to someone? 3. Pictures! Is the product appealing to the eye? What about the products catches customers' attention? What is the main feature about the product. 4. Is the product easily obtained? How does it work?