I search usually on Instagram or Pinterest what other people post on their account and what videos have the most engagement and views. I collect many ideas as I can. Then I write down ideas that come to my mind. If I have specific vision I sketch it in my notebook, then I design it.

I follow many brands that post creative content. I look up what things repeat on different accounts, what the videos' hashtags are. I also follow few accounts that do weekly summary of social media trends.