I’d create pop-up “Glow Stations” in high-traffic student areas like student unions, libraries, or dorm lounges. Each station would feel Instagram-ready and interactive—bright, colorful, and playful, matching ColourPop’s aesthetic. Students could swatch, try, and customize products like lipsticks, highlighters, or eyeshadow palettes. To make it shareable, I’d add a small photo corner with branded props or mirrors so students could post selfies while tagging ColourPop. I’d also run micro-challenges or games at the station, like “Pick your vibe” or “Mix & Match your palette,” offering a free mini product for participation. This makes sampling fun, social, and memorable, not just transactional.

I’d start with real-time application and GRWM content, using trending audios and casual voiceovers to show how the products actually look and wear throughout the day. Gen Z loves honesty, so I’d talk through why I chose certain shades, how they feel on the skin, and how I’d style them for different moods or events like prom, school, or going out with friends. Next, I’d lean heavily into interactive formats. I’d ask my audience to help choose shades (“pink or brown lip?”), vote on looks through polls, and comment their vibe or aesthetic so I can create looks inspired by them. This makes followers feel involved instead of marketed to. I’d also create POV and transformation-style content, like “POV: you finally find makeup that matches your vibe,” or soft before-and-after clips that focus on confidence rather than perfection. These formats are highly shareable and emotional, which helps reach new audiences organically. To build trust, I’d include mini reviews and wear tests—showing how products hold up after class, a long day, or a night out. Being transparent about what I love most (and how I use it) helps establish credibility and keeps the content authentic. Finally, I’d encourage community participation by inviting followers to recreate looks, duet or tag me using the same products, and share their own ColourPop routines. When people see real creators and everyday users loving the products, it naturally drives curiosity, saves, and purchases. Overall, I’d promote ColourPop by making it feel like a shared beauty experience—creative, inclusive, and fun—where the product enhances self-expression instead of overpowering it.0 messages remaining. Start a free Plus trial to keep the conversation going

Overall, ColourPop feels like a brand that understands its audience: expressive, online, experimental, and budget-conscious. It turns makeup into a form of self-expression and confidence, not just a product.