My process for gifting or seeding products to influencers starts with intentional selection. I make sure the influencer’s audience, content style, and personal brand align with the product and the brand’s goals. Once I have identified the right partners, I reach out with a personalized message that clearly communicates why I think they would genuinely connect with the product. I handle packaging and presentation so the unboxing feels thoughtful and on brand, creating a moment they will want to share. To ensure follow through, I set clear expectations in a friendly, non pushy way, sometimes with a brief outline of deliverables if it is a formal partnership or by suggesting content ideas if it is purely gifting. I also keep communication open, checking in after delivery to make sure they received the product and to spark conversation. Finally, I track posts and engagement so I can measure impact and nurture the relationship for future collaborations.

To make sure social media content aligns with a brand’s voice and values, I stay consistent with the tone, style, and messaging the brand is known for. That means understanding the audience, the personality the brand wants to project, and the key messages it stands behind. I make sure visuals, captions, and even the pacing of posts reflect that identity so whether it is playful, professional, bold, or refined, it feels cohesive across platforms. Before anything goes live, I check if it fits the brand’s personality, supports its goals, and adds value to the audience. If it does not hit all three, it gets revised or scrapped.

Yes, I have.