As mentioned in the previous question, Tiktok is an plateform for young people. It will not be effective to advertise too seriously, where viewers would receive too much informationS. I speak from experience when I tell you that we skip these advertisements. we need something more “catchy” that will attract attention, that will be original. This could be woman speaking about their experiences in a humorous and sincere tone to add credibility to the cause and to the brand. But these could just as well be "mini-movies" which depict one of the problems to which Arrae responds. Funny little movies (1-2 minutes) that will make you understand that these situations happen to everyone and that the brand is there for you!

The first thing is: what is the brand for? It allows women to feel good about themselves and not let all kinds of problems slow down (sleep, bloating, constipation, etc.). problems that they can sometimes be ashamed of. Tiktok is a platform that is mainly occupied by young people (gen Z) who seek to change things and evolve society. It’s a chance for a brand like Arrae! Tiktok would make it possible to create funny, "trendy" content that would appeal to young women who need to be made to understand that they should not be ashamed. The content should then be about women who talk about their experiences, strong and productive women who don't let themselves be slowed down. But the most important point is to get the message across: your health is essential, this is what will allow you to be a fulfilled woman.