At James Madison Univeristy I am Sigma Kappa’s VP of Event Managemen...staying on top of social media trends is part of how I make our events exciting, on-brand, and share-worthy. I regularly scroll TikTok and Instagram Reels—not just for fun, but to study what’s catching attention: trending audios, visual aesthetics, viral challenges, and content formats. I also follow creators and brands in the event, lifestyle, and wellness space to see how they’re building community through content.Once I spot a trend, I think about how to personalize it for my audience. For example, I’ve adapted popular “day in the life” or “get ready with me” formats into event recaps or pre-event countdowns. I love creating content that’s both engaging and purposeful—whether it's promoting a theme party, spotlighting a philanthropy event, or hyping up a brand collab like Poppi. Trends move fast, but so do I 💅📱