Yes, or more

While I haven’t yet managed a brand’s social media full-time, I’ve consistently interacted with customers and stakeholders in previous roles, ensuring clear, friendly, and positive communication. I’m confident these skills will translate well to social media engagement, where tone and responsiveness are key.

How I’d respond to the IG comment: “Thank you so much! 🥰 We’re thrilled you love the lip oil — your support means the world to us! 💖 If you ever want to share your favorite way to use it, we’d love to hear!”

or, depending on the desired tone of the brand - Omg, you’re making us blush! 🥹✨ So glad you’re loving the lip oil — you’re a total glow-up queen! 💄💖

I would start by thoroughly reviewing Pound Cake’s existing content, brand guidelines, and messaging to fully understand the tone, language, and values the brand represents. I’d aim to reflect that same voice in every interaction—whether responding to comments, DMs, or engaging in conversations—by keeping replies positive, friendly, and aligned with the brand’s personality. I’d also develop a set of go-to phrases and templates to ensure consistency, while still personalizing responses to keep the engagement authentic. Regular check-ins with the marketing team would help me stay updated on any shifts in brand strategy or messaging.