Success for a social media account means reaching set goals like boosting engagement, growing followers, or spreading awareness. I measure it through metrics like likes, comments, shares, reach, and follower growth. Creativity plays a big role—unique and relatable content helps capture attention and build stronger connections. For action-based goals, I also track sign-ups, clicks, or event attendance. Overall, success means using creative content to connect with your audience and drive meaningful results.

For our college SGA social media campaign, we focused on increasing student engagement and awareness around the upcoming elections. We used Instagram Reels, polls, and student-led takeovers to showcase candidates and promote key dates. A hashtag campaign, #YourVoiceYourVote, encouraged students to share why they were voting, which boosted visibility and participation. We also collaborated with campus influencers and organizations to widen our reach. By the end of the campaign, voter turnout increased by 42% compared to the previous year, and our Instagram engagement doubled.

I follow trending pages and converse frequently about in social settings