I’d make it feel like a ‘didn’t even make it home’ kind of snack. I’d show it at Target right off the shelf and buying it and from there I’d cut to the car and focus on the first bite moment- opening it, that immediate reaction, and close-up shots that show the texture. I’d keep it fast and simple, with text and editing.

I've created TikTok content for both brands and my own accounts, with a focus on making videos that feel native to the platform. I pay close attention to trends, hooks, pacing, and storytelling to keep viewers engaged from the first few seconds. When creating content, I'm always thinking about what will make someone stop scrolling and whether the video is something people would want to share, save, or repost. I also have experience filming and editing videos, and I enjoy finding creative ways to make products feel natural and relatable within TikTok's style of content!

When creating short-form video content, I focus on balancing aesthetics with engagement. I pay close attention to current trends and think about how to incorporate them in a way that still feels authentic to the brand. I'm also constantly asking myself whether the content gives viewers a reason to save, share, or repost it. My goal is to create content that not only catches attention but also encourages people to interact with it and come back to it later.