She/Her
Amaya
Passionate about crafting compelling brand narratives, I specialize in brand positioning, trend forecasting, and innovative social media marketing strategies.
About Me
Georgia Southern University
Class of 2022
Atlanta, GA, USA
Interests
Interview Questions
dcdx
Annual Gen Z Screen Time Study Contributor š¤³
Please fill out the following form: https://docs.google.com/forms/d/e/1FAIpQLSeVj8x-q9QEvKNvDJjK_YGHaFFCn_mtYs3vvHD70UKxdkgP3g/viewform
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Favs
Social Media Wizard
Do you have access to a phone? š±
Yes!
SIBZ
Influencer Outreach & Content Creation
Can you provide an example of a successful digital advertising campaign you've led?
I had the opportunity to lead a really fun and impactful campaign for a razor specifically designed for pubic hair and skin, called "Say Pubic." The goal was to create a bold and empowering message around personal care, and it turned out to be a great success!The campaign was a mix of always-on media, influencer partnerships, and user-generated content (UGC). I worked with 20 influencers who shared their personal experiences with the product, making the content feel authentic and relatable. On top of that, we sent products to 150 people to generate additional UGC, which helped expand our reach even further.I kept a close eye on all the contentāboth from influencers and UGC creatorsāand made sure everything aligned with our brand message. I then reported the campaignās performance to the executive team, breaking down the results and key takeaways.We saw fantastic results: 1.3 million impressions, 156k reach, and an engagement rate of 3.2%, which was above the industry standard of 2%. The combination of influencer content and real, user-generated posts helped build a genuine connection with our audience and drive impressive engagement. It was a really rewarding campaign to lead, and the results spoke for themselves!