Content that builds a brand must be easily identifiable to consumers, trustworthy: achieves hydration and protein intake, and easily relatable. This can be done through lifestyle, storytelling, and educational content.

Content that drives a purchase must sell a claim with evidence backing it up while pushing a strong but subtle sense of urgency. This can be done through individuals sharing testimonies, showing caloric intake, or before and after results to a health/wellness goal.

I would recruit one of my teammates to film a 'What I Eat in a Day' as a D1 athlete because many of us are followed by other athletes whether in college or high school. Those watching will want the same benefits said athlete has and will also want to try the drink out of curiosity

Build credibility by finding athletes and health influencers with a following catered to health and wellness.

After identifying good candidates, it would be helpful to have them post/upload short but engaging content that followers would interact with.

For max engagement, content should be relevant and consistent to show viewers the drink has benefits