Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
I love feedback from numbers and my peers. I learn and understand was isn’t working, and ask follow up questions or research further into what HAS been proven to work.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
I think of it as a storyline and try to turn analytical wants into creative results. When I am trying to meet the wanted results, I think about what I’d care about as a consumer watching an ad.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
The key is make people curious within the first few seconds, and of course analyzing current trending audios and video concepts that align with a brand.


